For your customers, “contactless payments” may sound like a new buzzword for geeks. In fact, these forms of payment options have been on the market for several years. Growing slowly in Africa where people prefer to trade in cash. Also, not everyone has a smartphone.

While it is not the most ideal way to grow a market, COVID-19 becoming a pandemic, continues to grow the use of contactless payments. On entry to market, people didn’t trust banks. We were still hurting from the 2008 financial crisis. It was important that the marketing oozes safety to reassure customers their money is safe. The marketing mentioned encryption so much, we all know “it’s that thing that makes it safe to shop online”.

Now we’re dealing with a disease. People want to pay with minimal risk of spreading the virus. That’s why we now speak of contactless payments. To reassure customers. To continue social/physical distancing.

How do digital payments work?

Digital payments happen through software called a gateway. It acts as the security guard to escort money from one bank to another. That’s why the emphasis on security. Encryption is the packaging that has the information to send between bank accounts.

Service providers generally explain the encryption process in detail. Do your research on each. Check their reputation and reviews. Think about what you have seen work when you shop on other sites.

Brands that care get paid

People spend their money on brands that are helping others, are safe for people and the environment, and are worth trusting to do the right thing.

Don’t assume that values aren’t visible. How you treat customers is a reflection of how you live these values. The business processes guide the customer experience. That’s how customers know you’re helpful more than just seeking profits. They have views on the safety of your products and service. Customers trust brands that do what they said they’d do.

Having contactless payment options shows you can be trusted to keep your staff and customers safe from contracting the virus. Click To Tweet

Types of Contactless payments

The number of payment apps is growing almost as fast as their use. Each of these offer one of the following

  • Point-of-sale devices. Newer devices allow you to scan and have tap and go features. Some only have the swipe option. These aren’t the best because you might have to touch it for a pin or to fix an error. Always have something to handy to sanitize the device in front of the customer;
  • eCommerce payment gateways for websites and apps. The customer provides their card details from whatever device they are using;
  • Scan a QR Code to accept payments from mobile wallets. The customer must have the mobile wallet app on their phone;
  • Link generators direct customers to a payment portal

Tool recommendation: VodaPay from Vodacom. Theirs includes value-add offers like insurance and employee benefits for small businesses. You can even link it your WhatsApp store.

Contactless Payments
scan to pay device

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