Consumer behaviour is constantly changing with every new product or service introduced to the market. While there is not a “shortage” of customers, it is easy to take comfort in knowing that the marketing strategies are effective.


The increase in the use of mobile technology has increased the demand to market via these platforms. A decline in new customers may be because your customer is into something new and you are not.


Look at what’s selling and what isn’t.


Do you understand your customer enough for your marketing to reach them? Prepare your business for growth by asking customers how they heard about your business. Find out what other ways they are informed of products and services.


While we’re at it, I might as well tell you of an opportunity to advertise your business through the Success Through Compliance event website – I will tell you more about the Success Through Compliance Seminar in the next few weeks.

For R1000 (which is less than R85 per month), you can:

  • Published an ad on the website – this stays live for 1 year and links to your website;
  • Have a print ad in the event booklet that is part of each delegates “goodie bag” – this could have a QR code that leads to your website or a discount voucher NO EXTRA COST – this is only applicable until the end of July 2016.

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